HUAZHONG UNIVERSITY: CLP Panda 6 Line LCD panel production is a major event in Nanjing, China’s flat panel industry is a major event, marking the start of the LCD TV screen to break the monopoly of multinational companies. China Panda cut from the 6th generation panel production line, the starting point higher, and from start to production only 17 months, the project construction period and create the record. Short time, demanding, CLP panda reserves in technology which have been fully prepared? 6 Line launched the process in whether the difficulties encountered?
Lai Weide: TV production and consumption, China is big country, but the LCD TV screen to import the basic “lifeline” to grasp the hands of a few large enterprises abroad. As a state-owned enterprises, we have a responsibility to catch up and shoulder the important task of improving TV industry chain. CLP Panda directly cut into the panel from the 6th generation manufacturing line is to gain time, flat panel industry to seize the high ground quickly. Technically, the introduction of electric Panda 6 Line Sharp technology, high starting point, relatively mature, is conducive to quickly enter the TV panel manufacturing, adding “high-generation line of clubs”, and then again by absorbing innovation, reduce development cycles, lower costs . Frankly, building 6 on behalf of the line, we in the technical reserves, the existence of R & D and personnel difficulties, however, there Sharp technical support, combined with our proactive, employing a part of a 6 on behalf of the line construction, development and operating experience professionals, set up a professional team to ensure that the task of building a 6-generation line and the successful completion of scheduled production.
HUAZHONG UNIVERSITY: We know that last year 6 on behalf of the BOE production line in Hefei, CLP Panda 6 Line features compared to what? In addition, the mainland is now set off a new-generation high tide line construction, operation and under construction have been proposed on behalf of more than 6 to 7-generation line of many that this will lead to overcapacity?
Lai Weide: 6 Line and BOE compared to their own characteristics. BOE is to start from the low-generation production lines, and accumulated a lot of experience. We are the direct introduction of cuts 6 Line LCD panel manufacturing technology in accordance with international practice paid royalties, patents secured, which is accelerating the construction of high-generation panel line will play an important role. It is expected that all of our current dependence on imported large-size panel passive situation will soon be broken. China Electronics (CEC), it launched on behalf of line 6 is to achieve industrial upgrading of the important strategic initiatives, from CRT to TFT, the display industry has entered a new era. Statement on excess capacity, I think is too early to look at the relationship from the moment will not be excess supply and demand. China is the largest producer of color TV, CRT and TFT previous years, annual production of over 100 million TV sets, as China’s accelerating urbanization process and the majority of the improvement in rural consumption levels, the market continues to grow. 2012, there are about 400 million CRT TV sets need to replenish the stock. Currently, production of about 38 million LCD TV sets, from the number of terms is not enough. Moreover, our business has just begun production of LCD TV panels, the state spends on the LCD panel in the import of foreign exchange up to 400 billion U.S. dollars, not to mention any excess. Of course, there will be a competitive situation, the panel or the profits of the era of high interest will not be there, the market will be relatively stable.
HUAZHONG UNIVERSITY: CLP Panda 6 Line construction period is short, unique technology, will effectively change the large-size LCD panels rely mainly on imports of the situation, a leading industrial transformation and upgrading of Nanjing Electronic powerful engine. Please describe CLP Panda 6 Line strengths and characteristics.
Lai Weide: To sum up, said, CLP Panda 6 Line 5 major advantages: First, the introduction of advanced technology, patent guaranteed. Sharp is the world leader in LCD technology and a leader, at present, the company in Europe, America and Japan patents on LCD technology covered by the panel design, equipment manufacturing, raw materials, manufacturing and project management and other areas, with capacity of 7308 , accounting for 45.5% of the total, ranking first in the industry. Sharp is the world’s only production line 10 on behalf of the TFT-LCD business, the TFT technology has been a global leader. CLP Panda 6 Line 10 on behalf of the introduction of the Sharp line of UV 2A used the latest technology, products in a leading position in key performance indicators. According to the agreement, Sharp, the project can use all the technology licensing, product can enter the international market after the effective protection of intellectual property.
Second, short construction period, investment savings. Project from construction to achieve production after 17 months, compared with domestic and foreign similar product line to reduce the average construction period of 3 months. Project introduces Sharp Kameyama 6 Line equipment 40 billion, 4.5 billion purchase of new equipment, the investment on behalf of line 6 over the same 15% savings.
Third, to achieve vertical integration of industrial chain, with a strong cost advantage. The project is based on China Electronics TPV, Panda Electronics and other enterprises, from a panel, driver IC, module, the whole vertical integration, the development of a complete production system, with a strong cost advantage.
Fourth, R & D team of experienced operators, absorption and innovation capability. The company already has 98 invention patents, utility model patents, 25, the first printing to UV 2A with the technology used in the 6 Line equipment; relying on the technical strength of China’s electronics and substrate transport systems on the cartridge were made of special equipment , is now open for BOE, Huaxing power matching orders.
Fifth CEC-led panel construction, to build a professional building team.
Construction of higher generation line
HUAZHONG UNIVERSITY: 6 Line operation, the panda will start later in the generation of electric line construction. The trade rumors, CLP Panda will skip directly launched the 8th generation line 10 on behalf of the line, but 10 on behalf of the Sharp line of the world’s only one in operation, they agreed to Article 10, the world’s second-generation line up on the Chinese mainland, the current How is progress in the negotiations?
Lai Weide: On the construction of high generation is actually a long line of good planning, 6 on behalf of the line put into operation, the timely start building more generation lines. You remember 2009, 6 Line LCD Valley start, we say that production will start 6 Line 8 on behalf of the line construction, said at the time that the 8th generation line. Later, the State in order to control production, the construction of high-generation line of measures taken by the audit selection, both approved last year agreed to the 8th generation line. But last year approved two 8-year not launched on behalf of the line, which is a great influence on our LCD display industry. Therefore, we must be launched as soon as possible a higher generation line. Scale is of course from the 10 on behalf of the line better, but the investment will be greater. Technically, the 10-generation line and the 8th generation line or less, CLP Panda is acceptable. We are actively negotiating with the company, made a report to the national authorities have estimated that the program will soon be reported to national authorities, the approval of the construction this year will be launched later generation lines.
HUAZHONG UNIVERSITY: 6 generation line operation in the ceremony, General Manager of China Electronics Liulie Hong said in his speech, “Twelve Five” China’s electronics industry on flat revenue of more than 1 one hundred billion yuan, of which the CLP take what position Panda ?
Lai Weide: 2015 China Electronics Group raised the scale of hundreds of billions of flat panel display industry, the relatively ambitious target, it will be achieved. This is a billion dollar means that the whole industry chain, of course, is the core panel, also including the upper reaches of materials, including the downstream terminal. Panda from power for LCD panels in 2015 will be about the size of 400 billion, including 6-and higher generation lines. From the terminal side, six-seventy billion yuan revenue TPV no problem, add up to a hundred billion. In fact, since the 6th generation LCD panel since the project started, Nanjing Crystal Valley has been the introduction of LCD modules have been, bulk gases, LED chips, electronic logistics and other projects. Currently, Google is in talks to introduce LCD glass substrates, color filters, polarizers, machine manufacturing and technology research and development supporting the project. In the near future, Google will also build more generation LCD LCD panel, OLED, laser display, solar cells and other projects, the formation of complete set of industries, independent innovation ability and international competitiveness of a complete industrial chain. To the “Twelve Five” Nanjing, China, Crystal Valley will be a total investment of 800 billion yuan, 3,000 yuan industrial scale optoelectronic display world-class industrial base.
HUAZHONG UNIVERSITY: In the high-generation line of construction, industrial chain is critical. CLP Panda in the construction of upstream and downstream industry chain, which plans? How to play the Group’s synergies?
Lai Weide: I have just mentioned, CLP Panda 6 Line put into operation, supporting the LCD manufacturers will come into the valley of the Nanjing play agglomeration effects and economies of scale. In fact, vertical integration is the generation of electricity Panda 6 A striking feature of the line, the next step we will strengthen the market chain coordination and cooperation, relying on many categories of electronic products in China, supporting a full range of features, increased industry consolidation efforts. In the industry chain, China’s electronics division of labor within the existing layout of the downstream side will have two “export”: one is the Panda TV, currently in transition from CRT to flat panel TVs, last year we did more than 150 million LCD terminals, Panda TV nearly ten thousand in the country built a marketing point; the other is the TPV, just before you come, I’m in talks with the AOC’s general manager, ready to invest $ 90,000,000 liquid crystal valley formed Panda TPV Technology Limited, do LCD TV module and the machine, TPV production of LCD TVs and monitors six or seven million units per year, the panel downstream market greatly. We only supply the bare screen will also supply LCM. Implementation of vertical integration, improve the upstream facilities, the cost of panels down at least 3 to 5 percentage points. Therefore, internal facilities, industrial chain collaboration, the CLP Panda panel A striking feature of the industry.
In addition to internal, external co-operation with the Group are in full swing, such as Corning for the layout of the LCD glass substrate Valley project, once on behalf of our 8 or 10 on behalf of the line started their projects will be landing. China’s electronics will be put into operation 6 Line project as an opportunity to focus on to get through the upper reaches of the glass, driver IC, materials, panels and modules midstream and downstream industry chain, such as the display terminal key, the LCD key vertical industry chain integration.
Restructuring key to “understand” the business
HUAZHONG UNIVERSITY: We know that in the restructuring of electric panda is a successful case. Tell us about your experience and understanding of the general reorganization of the greatest difficulties are, how to overcome? Now you are the deputy general manager of China Electronics in charge of restructuring, whether the reorganization will experience CLP Panda “copy” to the group? Can talk about the next step in the merger and reorganization of the Group’s plans and ideas?
Lai Weide: not to mention success stories. M & A, enterprise development needs. Enterprise development needs, you have to do, you’re going restructuring of other enterprises, that you have the ability; the other hand, you are someone else re-prove your worth.
Through mergers and acquisitions in the electric Panda difficult course of 4 years to achieve the desired objectives, the main signs are: first, to eliminate the debt risk. The history of the old state-owned enterprises to stay in debt, a decrease of 20 billion yuan, production and operations returned to normal and achieve a steady and rapid growth. Second, clean up more than 50 million write-off of bad assets, allow enterprises to reduce the burden, get rid of the burden. The third, and the staff re-employment, placed more than 20,000 employees in the books, maintaining the business and social stability. Fourth, the industrial restructuring has made a major breakthrough. Restructuring at the beginning, leadership asked me what the most difficult corporate restructuring? I answered to solve the most difficult job placement staff. He asked, and some enterprises in the restructuring severely beaten, why did you not? I said three things: First, people using the right, two strong and effective team; the second is to do things right, open, fair, just and law compliance; third is the development of integrated enterprise after the reorganization, the employees income increased.
There are many factors in a successful restructuring. I have done several restructuring projects, only some experience for your reference. Any restructuring, first of all have strategic guidance, to achieve the strategic objectives for the service. Second, we must “understand” the business, find value. The third is targeted to develop restructuring plan. Restructuring has different modes, some spin-off the good assets, and some good assets into the company should, according to different situations restructuring plan, determine the best asset stripping out of, or loaded into the good assets. Come to the point where corporate restructuring, the general problem is the product, the financial crisis was. So the first task is to build a re-financing platform, followed by the development of new business to do is to restore hematopoietic function. Two can not be reversed, to master the advance speed and rhythm.
Through consolidation and restructuring of the past 5 years, China’s electronic scale-fold, greatly enhance the competitiveness. But the present situation is still not prominent core industries, from large international companies there is a great gap between the standard group, so we have to continue to increase the intensity of industry consolidation. I think the direction of consolidation and restructuring of the Group are mainly around the liquid crystal display, computer information, electronic equipment, software and services, integrated circuits, electronic commerce, electronic engineering, new energy, and other major industries, and create a professional company, the industry leader; The core business of the existing plate to build leading companies, the leading business integration to the business sector, companies are able to achieve the professional market, and finally achieve the Group’s overall market. I think that China should insist on electronic integration and restructuring professional, securitization and the principle of flat, but can be integrated sub-section listed, so you can advance and retreat, for the actual situation of China’s electronics.
HUAZHONG UNIVERSITY: Business integration and restructuring in addition to restructuring, but also means that the blending of different cultures, tend to bring corporate governance and business management aspects of the problem, so it is not any restructuring can be successful. CLP Panda What innovations in this area? And the industry can share?
Lai Weide: not only to the assets of corporate restructuring, business restructuring, but also the restructuring of corporate culture. Nanjing Panda Restructuring and Power 8 electronics companies, proposed a “professional business restructuring, reorganization of assets securitization, debt restructuring group, who re-market, and cultural reorganization of modernization” of the “five” principle, which is for 8 companies the actual situation of the initiative. The reorganization of people and things relatively easy, faster, and cultural reorganization will be relatively harder, slower, with seventy or eighty years-old business to come together, the need for a process of integration. We were really exist 9 8 enterprises culture phenomenon, the cultural impact of the ideas, concepts, affect management, impact on corporate governance, affecting all aspects of human behavior, but through the tireless efforts of the past 4 years, and now I can proudly tell you that the reorganization of the eight power companies panda is only one culture, that is, “CLP Panda culture”, that is, the modern corporate culture, sum up the following points: First, the company has established the standard governance system clarifies the duties and powers of the various legal entities, operating rules; second is to establish leadership by members of the company’s corporate office will be decision-making system, enhancing the leadership capacity of collective decision-making to prevent the policies from different departments; third is to establish of the performance appraisal as the center of the incentive system, give full play the guiding role of performance appraisal, promotion of the enterprise Cadres, pay incentives to the formation of low energy, and promote the overall improvement of business management; Fourth, established a independent audit as the central monitoring system, strengthening of financial and oversight of the companies; five is the formation of the CLP panda spirit of enterprise, that innovation, collaboration, efficiency and dedication.
To build 4 major business segments
HUAZHONG UNIVERSITY: Yesterday we came from the urban area of ??Nanjing airport road, the airport erected along the highway in the electric eye-catching outdoor advertising giant panda, says “electronic equipment, electronic components, consumer electronics, modern service industry “This is a large main section 4. But today the ceremony at the Crystal Valley operation, we see billboards on the CLP Panda 4 large plates have been changed to “LCD industry, electronic equipment, electronic components, modern service industry,” does this mean? But also in the commissioning ceremony, from the provinces to the leadership of China’s electronics, attach great importance to “revive the Panda brand,” What this work has been done, what the future plans?
Lai Weide: High-generation line operation, the LCD display industry is the pillar industry of new electric Panda. Click “Twelve Five” goal, when we have the LCD industry will reach 400 billion yuan, 10.0 billion electronic equipment, which are the two main sections. Therefore, the future development of the CLP panda LCD panel as the core of consumer electronics, content is the same. And the LCD panel industry and related downstream industries started to “revive the Panda” brings opportunity. Panda as a national brand, was brilliant, but for various reasons, then keep up the pace of the market. Restructuring in recent years, and now from the vacuum to flat-panel television Panda, we use high-generation LCD panel production line of the building, establishment of the new Panda appliance company, invested heavily in R & D center set up to build marketing channels, in accordance with internationally accepted operation and management of operating rules for the past year has built nearly ten thousand distribution points, the new Panda is a new image into the household, a national, high-quality “Panda” will be in the near future to the world.