After the release of iPad 2 in mainland China recently and a range of Apple’s marketing strategy, we can clearly feel that Apple increase emphasis on the Chinese market. Specifically, it mainly show in the following three aspects:
Before the new release of Apple, it is the first time to send the first global high-level delegation to China, and meet the major media interview with one to one, which is unprecedented. At the same time, Apple has also organized a small scale experience activities in advance, compared to Toshiba pa3467u-1aca adapter, and product manager give a wonderful speech which show that they have made adequate preparation.
Compared to last year in mainland China, the spead to lauch the new product becomes faster and cheaper this year. As we all know, it almost takes six months after the release time of iPad 1 in United States. However, to our surprise, this year it only takes almost two months, and the price of iPad 2 is even cheaper of 300 RMB than iPad 1. All these details are show Apple’s determination to expand the Chinese market.
Apple plans that till the end of 2011, the retail stores in China can be increased from 4 to 25, which is not limited to Beijing, Shanghai, but will expand to other cities, like HP Pavilion G60 LCD Screen. The amount of visitors to Apple retail stores in China is now about 4 million people one day, which is about four times as the global amount and the best Apple’s worldwide shop in traffic and revenue, which also reflects the enormous potential of the Chinese market.
So, what is the reason that Apple increased the emphasis on the Chinese market? Let us first look at a group of data:
* In the 2010 fiscal year, the sales of Apple products in China is up to 249% growth in total revenue of 30 billion U.S. dollars;
* The first quarter of the 2011 fiscal year, one quarter of the Chinese market has reached 2.6 billion revenue, which is more than four times last year;
* The second quarter of the 2011 fiscal year, the figure is increased to nearly 50 billion U.S. dollars, accounting for about 10% of Apple’s total revenue.